MissMap (“MissMap“, “we“, “our“, “us“) is an online service that allows female users (“you“) to write reviews on their experience of the safety of establishments such as bars, clubs, restaurants, hotels, university campuses, and many more Our website, mobile properties, and related applications (collectively, our “Application“) are owned and operated by PKL Enterprises Ltd.
We understand that providing information online involves a great deal of trust on your part. We take this trust very seriously, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us when you visit our Application or use our services.
What information we collect from you
We receive and store any information you enter on our Application or give us in any other way. This includes information that can be used to identify you as an individual or to contact you directly (“personal information“).
Personal information includes information you provide us such as your first and last name, telephone number, postal and email addresses, user name and password.
You can choose not to provide this personal information to us, but in general some information about you is required in order for you to receive relevant offerings from MissMap and its partners and enjoy other benefits of being a registered member. For example, only registered members are able to post reviews and interact with other users reviews. In addition, some information is also required in order for you to ask us a question.
Other information we may choose to collect may also include details such as your IP address, information identifying your device, and website browsing history to the extent that information is about you.
Information from Other Sources.
We have partnered with Facebook to provide personalized content on MissMap for members of Facebook. If you are logged into Facebook and MissMap, MissMap will be personalized for you when you visit the Application, even if you are a first-time user of MissMap’s Application. For example, we will show you reviews that your Facebook friends have posted on MissMap and places they have visited. In order to provide you with this personalized experience, Facebook provides us with information that you have chosen to make available pursuant to your Facebook privacy settings. That information may include your name, profile picture, gender, friend lists and any other information you have chosen to make available.
If you decide to turn off personalization, you can do so by first logging into Facebook and (1) selecting “Edit your profile” from the “Your MissMap” drop-down menu on the Member Profile page and clicking “Disconnect” in the Facebook Connect status box, or (2) selecting “Connected accounts” from the “Your MissMap” drop-down menu on the Member Profile page and clicking “Disconnect” under “Facebook Settings.” You can also turn off personalization by editing your app settings on Facebook. Please note that if you have Facebook friends who are using MissMap, they may also have shared information about you with us through Facebook. If you wish to prevent that sharing, you can do so by editing your Facebook privacy settings.
Automatic Collection of Information.
We automatically collect some information from your computer or Device when you visit MissMap. For example, we will collect session data, including your IP address, Web browser software, and referring website. We also may collect information about your online activity, such as content viewed, pages visited, and searches and/or reservations facilitated or made. One of our goals in collecting this automatic information is to help us understand the interests and preferences of our users and customize your user experience.
Location Information and Other Information from Devices.
When you use an Application on a Device, we will collect and use information about you in generally similar ways and for similar purposes as when you use the MissMap website. In addition, we may collect information about your location if you have instructed your Device to send such information to the Application via the privacy settings on that Device, or if you have uploaded photos tagged with location information. We may use the location information collected from your Device or photos to enhance your use of the Application by providing you with relevant content and contextual advertising. For example, we may use your location to show you reviews of hotels or restaurants near you. You can change the privacy settings of your Device at any time, in order to turn off the functionality to share location information with the Application and/or the functionality to tag your photos with location information. Please note that turning off location sharing may affect certain features of our App. If you have any queries about the privacy settings of your Device, we suggest you contact the manufacturer of your Device or your mobile service provider for help.
Cookies and Other Web Technologies.
We collect information via cookies and other similar technologies (such as web beacons). Cookies are small text files that are automatically placed on your computer or mobile device when you visit almost any website. They are stored by your Internet browser. Cookies contain basic information about your Internet use. Your browser sends these cookies back to the site every time you revisit it, so it can recognize your computer or mobile device and personalize and improve your site experience.
The Help portion of the toolbar on most browsers should tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable non-essential types of cookies.
Our sites also may use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our site from an online advertisement displayed on a third-party website, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our site. This helps us measure the effectiveness of our content and other offerings.
Display of Advertising/Your Choices.
Data collected to serve you with relevant advertising
MissMap is committed to providing you with relevant content and information across our sites.
To do this, we may collect information about your searches and other site activities, such as whether you are looking for hotels, and use this information to serve you with ads on our sites or elsewhere online that match your interests. So, for example, if you search for a flight to Florida on MissMap, you may see an ad for a Florida travel package on MissMap or on another website you visit.
Data collected by business partners and ad networks to serve you with relevant advertising
Many of the advertisements you see on the MissMap family of sites are served by MissMap or its service providers. But we also allow third parties to collect information about your online activities through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our sites, and (2) advertising networks, who collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on our sites and across the Internet tailored to your interests.
Response to Do Not Track signals
Your web browser may transmit a “Do Not Track” (“DNT”) signal to MissMap and other websites. Because of differences in web browsers’ default settings and the manner in which browsers incorporate DNT signals, it is sometimes unclear to site operators whether site visitors have selected the DNT setting themselves, or whether they are aware that they have a choice in determining the setting. MissMap does not currently respond to DNT signals. Once the Internet industry has settled on standards related to this issue and MissMap recognizes such standards, we may re-evaluate this approach. At the present time, our policy in relation to cookies in particular is set out above under “Cookies and Other Web Technologies”.
How we use your information
MissMap uses the information we collect about you for the following general purposes:
If you have signed up as the owner or manager of an establishment, we will send you email messages at the email address you provide to us.
With whom we share your information
MissMap may share your information with the following entities:
We also may share your information if we believe, in our sole discretion, that such disclosure is necessary…
If you choose to create a profile on MissMap, certain information in your profile will be publicly viewable and identifiable by clicking your screen name. You will have the ability to view your profile as members of the public will see it.
We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our Application receives or the most popular hotels and vacation destinations. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.
How Long We Keep Your Information for
We take reasonable steps to ensure that your information is relevant to its intended use, accurate, and complete. If you have submitted personal information to MissMap and would like to have access to it, or if you would like to have it corrected, please contact us using the contact information provided below. We will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain personal information. We may retain certain information associated with your account in our archives, including for analytical purposes, as well as for recordkeeping integrity. The periods for which we retain your information depend on the purpose for which we collected it and we use it.
Your rights and choices with respect to the collection and use of your information
The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from MissMap, you will not be able to access portions of our site.
How we protect your information
We want you to feel confident about using MissMap, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented and maintain appropriate physical, administrative, technical, and organizational measures to protect the personal information you provide us against unauthorized or unlawful access, use of disclosure, and against accidental loss, damage, alteration or destruction. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting your personal information between your system and ours, and between our system and those of the parties with whom we share sensitive information, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.
MissMap is a general audience site and does not offer services directed to children. Should an individual whom we know to be a child under age 13 send personal information to us, we will delete or destroy such information as soon as reasonably possible.
If you are visiting our Application from outside of Canada, please be aware that your information may be transferred to, stored, and processed in India where our servers are located and our central database is operated. The data protection and other laws of Canada and other countries might not be as comprehensive as those in your country, but please be assured that MissMap does take steps pursuant to laws in Canada and India to ensure that your privacy is protected.
How you can contact us
#200 – 6905 120th Street
Attn: Privacy Officer/Legal Department
Call Recording and Monitoring.